NEW MEDIA ARTIST

IVAN MEDRANO

“ Technology has not just infused into our daily lives, but has also re-fabricated the human experience, and how we occupy the physical world.”

Ivan

He/Him

THE ARTIST

Ivan Medrano is a Filipino-Australian New Media Artist investigating the intersection of art, fashion, and technology. Specialising in digital fashion imagery, Medrano utilises a range of technologies such as facial scanning and 3D modelling to create work that is romantic, alluring, and introspective. He describes digital fashion as “a form that innately advocates for creative accessibility”, intrinsically unique for “how it empowers artists to create beyond what may be physically available to them.” 

“It’s an artistic expression that’s more accessible to marginalized creators, especially young ones... Metaversal fashion is within reach for anyone with a computer and internet connection.” He tells VOGUE Philippines.

Medrano pioneers digital fashion as a vehicle to articulate culture and identity in a new age. “He believes that Filipinos can bring a unique perspective to the virtual space, because of our strong cultural connection, sense of unity, and complex and multifaceted nature. To yield to this adventure is to reimagine the world of fashion, art, and design.”

Untethered by the white walls of traditional-physical art practices, Ivan Medrano fashions technology as a tool for empowerment, exploring the boundless possibilities of an intangible future.

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